Meme Stocks Make a Comeback: Retail Traders Bet Big on Opendoor, Kohl’s, and Krispy Kreme

Retail investors are fueling a fresh wave of meme stock mania this summer, with names like Opendoor, Kohl’s, GoPro, and Krispy Kreme replacing 2021’s GameStop and AMC in the latest round of speculative trading. Soaring prices and surging retail volume are back, driven by a “risk-on” environment buoyed by AI confidence, revived IPOs, and rising crypto enthusiasm. The S&P 500 continues to hit record highs, but some strategists warn that history could repeat itself—and not in a good way. As call option activity and short squeezes dominate headlines once again, analysts say the hype could vanish as quickly as it returned. For now, the markets are roaring—but as one expert put it, “It could all end tomorrow.”