Arizona Bans Pot Ads Targeting Kids — New Law Cracks Down on Candy Lookalikes and Cartoons

Arizona just took a major step in protecting children from being targeted by marijuana marketing. On Monday, Governor [Name TBD] signed House Bill 2179 into law, reinforcing the state’s commitment to public safety and responsible cannabis regulation.

The legislation, championed by State Representative Selina Bliss, Chair of the House Health and Human Services Committee, passed with broad bipartisan support. The new law prohibits marijuana advertisements and packaging that mimic kid-friendly snacks, drinks, or cartoon imagery, and requires strict age-verification protocols. Businesses that violate these standards face stiff penalties.

“HB2179 protects Arizona’s kids from being targeted by marijuana advertising, strengthens parental rights, and upholds the public trust that voters placed in us to regulate this industry responsibly,” said Rep. Bliss. “This legislation sends a clear message that Arizona will not tolerate tactics that put children at risk.”

The law responds to growing concerns about marketing tactics that critics say blur the lines between cannabis edibles and common children’s treats. By banning products that resemble candies or cereals and cracking down on youth-oriented branding, Arizona joins a growing list of states implementing tighter restrictions on cannabis advertising.

“Parents deserve peace of mind knowing that marijuana businesses can’t market their products to their kids,” Bliss added. “I’m proud to stand with Arizona families and lead on common-sense protections that prioritize health, safety, and personal responsibility.”

Rep. Selina Bliss represents Legislative District 1 in Yavapai County and has made public health a central focus of her leadership in the state legislature. With HB2179 now law, Arizona continues to balance its legalized marijuana market with safeguards for the next generation.