How ‘The Chosen’ Won Over Secular Audiences

From Crowdfunded Project to Cultural Phenomenon

What began in 2019 as a crowdfunded series has grown into a global sensation. The Chosen has now surpassed 250 million viewers, drawing both devoted Christians and a surprising number of secular fans. At the third annual ChosenCon in Charlotte, cast members gathered with thousands of supporters to discuss what’s behind the show’s broad appeal.

Humanity Over Preaching

Cast members say the key is simple: authenticity. Rather than portraying biblical figures as distant saints, the series presents Jesus and His disciples as deeply human.

Amber Shana Williams, who plays Tamar, explained that the characters wrestle with the same challenges modern audiences face — relationships, doubt, work and daily survival. Jordan Walker Ross, who portrays Little James, described the show as a “bridge,” not an exclusive club. Instead of preaching, it highlights flawed, complex individuals trying to grow.

Giavani Cairo, who plays Thaddeus, noted that scenes showing Jesus laughing, dancing at a wedding or sharing meals with friends make the story feel accessible. Viewers see themselves reflected in the struggles and imperfections of the characters.

Welcoming Everyone to the Table

Creator Dallas Jenkins has pointed out that roughly 30% of the show’s audience is not Christian or is simply curious about faith. He also notes that about half the cast and crew identify as non-believers.

That diversity, combined with high production value and compelling storytelling, has helped the series resonate beyond traditional faith-based audiences. Fans at ChosenCon said the show “brings Jesus down from the stained-glass windows,” making Him relatable to people who might otherwise avoid religious programming.

A Story That Still Speaks

With season six expected this fall, covering the crucifixion, the momentum shows no signs of slowing. Two thousand years later, the story remains powerful — not because it feels distant, but because it feels deeply human.