Democrats’ Gender Gap: Why Losing Women Could Be Their Biggest 2024 Misstep

This week’s WG Discussion Points by David Winston of the Winston Group dives into the shifting political dynamics among gender groups, with a particular focus on the Democratic Party’s performance among men and women. While Democrats have been concerned about losing male voters, evidenced by a 12-point loss among men in the 2024 election, the bigger alarm should be among women. Despite focusing heavily on abortion in their campaigns, Democrats’ margins among women have significantly shrunk—from double digits in 2020 to single digits in 2024. This trend raises critical questions about the effectiveness of traditional Democratic messaging and whether they are starting to lose ground with female voters. As the party rethinks its strategy, Winston highlights the evolving challenges and the need for Democrats to reassess their approach to both men and women in the coming elections.