Bill Belichick and Jordon Hudson File for ‘Gold Digger’ Trademark

Bill Belichick and his girlfriend Jordon Hudson are making waves off the field with their latest business move. The pair’s company, TCE Rights Management LLC—managed by Hudson—has filed to trademark the phrase “Gold Digger,” with plans to use it on jewelry and keychains. The filing is one of 17 trademarks submitted this year, including nods to Belichick’s legendary NFL career such as “No Days Off” and “The Belichick Way.” At 73, Belichick is beginning a new chapter as head coach at North Carolina, while Hudson, 24, continues to build her business portfolio, which already includes millions in real estate investments. The couple’s ventures—and their relationship—remain a hot topic as they blend football legacy with brand building.